Ideal Fundraising Plymouth Launches “It’s Ideal” – The Book Behind Our Success

At Ideal Fundraising Plymouth, everything we do is about building sustainable, ethical and high-performing fundraising teams across the South West. After years of working face-to-face with the public, training fundraisers on the streets of Plymouth and beyond, we decided to put our experience into one place – a book.

That book is called “It’s Ideal”, and it captures the mindset, systems and real stories behind Ideal Fundraising Plymouth and how we help charities find long-term, quality supporters.

👉 Buy the book here: Its Ideal by James Bevan

https://shorturl.at/jhvbJ

Why a Book from Ideal Fundraising Plymouth?

If you’ve ever walked through Plymouth city centre and seen confident, friendly fundraisers having real conversations with the public, chances are you’ve met someone trained in the Ideal Fundraising Plymouth way of working.

Over the years, we’ve learned:

• How to build trust quickly on the doorstep or in the street.

• How to recruit and train fundraisers who actually enjoy the job and stay longer.

• How to represent charities professionally, so donors feel proud of their decision.

• How to create a fun, competitive team culture that still puts ethics first.

“It’s Ideal” takes those lessons from Ideal Fundraising Plymouth and turns them into a practical guide for:

• New fundraisers wanting to improve their results.

• Team leaders and agency owners building fundraising operations.

• Charity managers who want to understand what great face-to-face fundraising really looks like.

  
  

Inside “It’s Ideal” – From Streets of Plymouth to High-Performing Teams

The book is written from real experience on the ground, starting with the early days of door-to-door and street fundraising in Plymouth and growing into a scalable, modern fundraising model.

In “It’s Ideal”, you’ll find:

1. The Ideal Fundraising Plymouth Mindset

Why attitude matters more than experience, and how a small group of committed fundraisers in Plymouth turned a local operation into a serious fundraising force. You’ll see how that mindset helps fundraisers handle rejection, stay positive in the rain and show up day after day for the charities they represent.

2. Conversation Frameworks That Actually Convert

We share the kind of natural, human conversations that Ideal Fundraising Plymouth uses every day. It’s not about scripts that sound robotic – it’s about asking the right questions, listening properly and helping people make a confident decision to support a cause.

You’ll learn how to:

• Open conversations in busy city centres like Plymouth.

• Connect quickly on the doorstep without being pushy.

• Explain a charity clearly in under two minutes.

• Close with confidence while staying respectful.

  
  

3. Building a Fun, High-Performance Fundraising Culture

One of the biggest strengths of Ideal Fundraising Plymouth is our team culture. The book dives into how we:

• Use competitions, incentives and friendly challenges.

• Reward performance fairly with some of the best pay for fundraisers in the region.

• Create a supportive environment where new fundraisers are coached, not crushed.

  
  

If you’re trying to grow a small fundraising team into something bigger, this section is built for you.

Ideal Fundraising Plymouth & the Future of Face-to-Face Fundraising

Face-to-face fundraising has changed a lot – from just “signing people up” to building long-term, quality donor relationships. In Plymouth and across the South West, Ideal Fundraising is focused on:

• Higher quality sign-ups (better retention, better average gifts).

• Transparent, ethical conversations with the public.

• Real career opportunities for people who want to earn well while doing something that matters.

  
  

“It’s Ideal” shows how we built that model step by step and how you can apply the same principles to your own team or charity – whether you’re in Plymouth, Glasgow or anywhere in between.

Who Should Read the Ideal Fundraising Book?

Although it’s rooted in Ideal Fundraising Plymouth stories, the lessons in the book apply across the whole fundraising world.

This book is for:

• Fundraisers – who want to increase their confidence, income and impact.

• Team Leaders & Managers – who want a blueprint for recruitment, training and performance.

• Charity Directors & Fundraising Managers – who want to partner with agencies that understand quality and compliance.

• Entrepreneurs – interested in how Ideal Fundraising Plymouth grew a commercial fundraising operation from scratch.

How “It’s Ideal” Supports the Work of Ideal Fundraising Plymouth

Every copy of “It’s Ideal” sold supports the wider mission of Ideal Fundraising Plymouth – helping us:

• Invest more in training and development for new fundraisers.

• Improve systems that deliver better results for charities.

• Keep raising standards for face-to-face fundraising across the UK.

When you buy and apply what’s inside the book, you’re not just reading about Ideal Fundraising Plymouth – you’re actively part of its story.

Ready to Learn the Ideal Fundraising Plymouth Way?

If you’re serious about fundraising – whether you’re on the doors, leading a team or running a charity – “It’s Ideal” is designed to be your go-to handbook.

👉 Grab your copy here: https://shorturl.at/jhvbJ

Its Ideal By James Bevan