At Ideal Fundraising Plymouth , everything we do is about building sustainable, ethical and high-performing fundraising teams  across the South West. After years of working face-to-face with the public, training fundraisers on the streets of Plymouth and beyond, we decided to put our experience into one place – a book. That book is called “It’s Ideal” , and it captures the mindset, systems and real stories behind Ideal Fundraising Plymouth  and how we help charities find long